ASHISH
VP Experience Design
0
Sixes Hit
VP Experience Design · Large Financial Institution · Hyderabad

ASHISH CHAVDA

12 years · Enterprise · Fintech · SaaS
Open to senior leadership roles
Strategy · Design · Product
Get in Touch →
SIX!
Ashish Chavda — VP Experience Design

I turn complex enterprise
challenges into design clarity
at scale

12 years leading experience design across fintech, SaaS, and enterprise products — from early-stage startups to Fortune 500. Currently VP of Experience Design at a leading large financial institution.

Measurable Impact
3.8M+
Hours saved annually at a large financial institution
64%
Faster task completion on Next-Gen Teller
88%
Improvement in teller accuracy
5,000
Branches impacted across the US
Core Expertise
Design Leadership

Leading cross-functional, cross-geo teams from vision through execution. Aligning design with business strategy at the highest levels.

Enterprise UX

Simplifying high-complexity workflows for large-scale enterprise products. Reducing friction without losing function.

Design Systems

Defining and scaling standardised Figma frameworks adopted firm-wide. Ensuring consistent delivery and effective engineering handoff.

Research & Strategy

Evidence-based design from discovery to validation. Stakeholder workshops, synthesis, and translating insight into product direction.

Experience
Dec 2024 — Present
JPMorganChase
VP of Experience Design

Contributed to cross-geo design efforts across India and the US to modernise Next-Gen Teller across 5,000 branches processing 200 transactions per day per branch. Part of the team that helped reduce 30+ clicks down to 10, improving speed, accuracy, and risk outcomes at enterprise scale.

  • Contributed to 26%–64% faster task completion; 17%–88% higher accuracy
  • Part of the effort delivering 3.8M+ hours saved annually; 17% daily error reduction across 5,000 branches
  • Helped achieve 100% usability satisfaction — 30% agree, 70% strongly agree it's easy to use
  • Recognised with Tech Center Spotlight Award for contribution to org-wide learning and gamification
  • Contributed to defining and scaling the Figma file framework adopted firm-wide
Jun 2021 — Sep 2024
Leoforce
Lead UX Designer

Led UX across web and mobile for a B2B/B2C SaaS platform integrating AI, Data Science, and ML. Managed a team of 6 designers and drove end-to-end product experience improvements.

  • Increased quality candidate sourcing from 6 to 50+ per hour
  • Reduced sourcing-to-offer timeline from 3 weeks to 10 days
  • Recognised as Top Performer of the Year 2021–2022
Mar 2019 — Jun 2021
Keypoint Technologies
UX Designer

Designed AI and NLP-powered products in partnership with cross-functional teams. Led UX for Xploree — the world's first AI-powered multilingual mobile keyboard — and CerinaStudio AI chatbot platform.

  • Certificate of appreciation from CEO — Xploree keyboard (20M+ downloads)
  • Certification of appreciation from Head of Business & Product — Cerina Studio
Jul 2018 — Mar 2019
IoT Research Labs
Sr. Manager — Design & Transformation

Led Design, CSM, Marketing, and Frontend departments at an early-stage IoT analytics startup. Created winning product strategy POCs for two new industries and owned end-to-end brand and digital presence.

Jul 2016 — Jun 2018
ConversionBug
Team Lead — UX/UI Design

Managed a team of 14, working across concept to execution on high-scope design challenges. Initiated and established the Mobile App Development division.

About

Hybrid
by design

I have spent over a decade working across technology companies — from early-stage startups to large public enterprises. My background sits at the intersection of design, product management, and frontend engineering.

I am a clear, confident communicator across senior leadership and cross-functional teams. Skilled at facilitating constructive discussions, resolving conflicts, and driving alignment in complex organisations.

An empathetic leader and mentor who builds trust and psychological safety within design teams — believing that the best work emerges when people feel safe to challenge and be challenged.

"The best design is often invisible — it gets out of the way and lets the user achieve their goal with minimum friction."
UX Research
UI Design
Design Systems
Usability Testing
End-to-End Product
Human-Centred Design
Research Synthesis
Figma Expert
Get in Touch

Let's
Connect

Open to senior design leadership conversations. Let's talk about what's possible.

[email protected]